Zaius, a Boston, MA-based CRM built for business-to-consumer (B2C) marketers, closed an $8m funding round.
The round was led by _Underscore.VC, with participation from Leaders Fund and existing investor Matrix Partners.
The company will use the new funds to grow sales and marketing and expand partnerships.
Led by Mark Gally, CEO, Zaius provides a B2C CRM software platform that enables direct-to-consumer marketers to unify all customer interaction data in a single dashboard, understand key revenue-drivers and automate customer touch points across every channel.
Customers include Nine West and Easy Spirit, as well as innovative e-commerce businesses like Moda Operandi.