Collective, a NYC-based ad tech programmatic company, raised $34m in venture capital funding.
The round was led by Columbia Partners with participation from Accel Partners, Greycroft and iNovia.
The company intends to use the funds to further develop and expand its enterprise advertising hub, Visto™.
Led by Joe Apprendi, Founder and CEO, Collective provides enterprises with data-driven technology and programmatic expertise to unify digital advertising across platforms, screens and formats. Through the Visto™ enterprise advertising hub and digital advertising network, the company provides a single interface to manage, track, and optimize media across DSPs, Exchanges, SSPs and other ad technology partners. Its interface can integrate existing or new platforms, screens, and formats.