Zarget, a Walnut, California-based SaaS conversion rate optimization company, raised $1.5m in seed funding.
Backers included Accel Partners and Matrix Partners, as well as angel investors such as Girish Mathrubootham, CEO of Freshdesk.
The company will use the funds to continue to expand operatiuons.
Founded in 2015 by three ex-Zoho employees Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, Zarget provides small and medium sized ecommerce and SaaS companies with a conversion rate optimization tool built as a Chrome plugin and intended for use by marketers, product managers and web designers. Capabilities include heatmapping, funnel analysis, A/B testing, split URL testing, live data reporting, and optimization.