Tradedoubler, a London, UK-based performance marketing company, launched a €5m business accelerator and investment fund.
TD Ventures aims to support the growth of European online marketing startups working with its existing businesses — such as publishers that are developing new business models — and that are pioneering new digital technologies.
The program, which is open to both early stage and venture-backed startups, provides up to €500k in each company in exchange for equity, mentoring from performance marketing business leaders and access to Tradedoubler’s worldwide network of over 180,000 publishers and 2,000 brands.
Companies can apply on the Tradedoubler website briefly describing their business and explaining (in 200 words) why their company should be considered for the program.
Applications will be reviewed by the TD Ventures investment panel, which is headed up Tradedoubler Chairman Pascal Chevalier and CEO Matthias Stadelmeyer . Other members of the investment panel include Erik Siekmann, Founder and CEO, Digital Forward GmbH and board member at Tradedoubler; Jeff Johnston, CSO, Tradedoubler; and Dan Cohen, Regional Director, UK & Ireland, Tradedoubler.