Relayware, an Oxford, U.K.- and Jersey City-based based provider of software that accelerates channel revenues, raised $11m in funding.
The round was led by Amadeus Capital Partners, with participation from existing investor Albion Ventures. Following the investment, Amadeus Capital Partners will become a major shareholder alongside Albion Ventures and company management.
The company intends to use the funds to accelerate US expansion, growing its existing customer base and scaling into complementary areas that support channel marketing, sales and operations.
Founded in 2007 and led by Bob Mann, Relayware is a global provider of Partner Relationship Management (PRM) software and services that produce insights to bring organizations closer to their partners. Its software automates the partnering process and provides visibility to gain understanding of partner effectiveness, and optimize channel sales performance.
The company, which has US operations in New Jersey and California, targets technology and manufacturing companies, including high-growth startups and enterprises.