RedPoint Global Inc., a Wellesley Hills, MA-based provider of data management and customer engagement software, raised $12m in Series C funding.
The round was led by Grotech Ventures of Vienna, Virginia, and WP Global Partners LLC.
The company intends to use the funds to expand operations and accelerate development of new product offerings.
Led by CEO Dale Renner, RedPoint Global provides the Convergent Marketing Platform, a customer engagement platform that enables users to extract structured and unstructured data from wherever it is, analyze customer behaviors and preferences, and create the right messaging, whenever and through whatever channel required, from a single platform.
Customers include premier brands in banking, insurance, healthcare, retail, travel services, automotive, non-profit, and consumer and business data compilers. Among others, the roster includes AAA National; AIG; American Express; CompareTheMarket.com; Equifax; GuideWell Mutual Holding Corporation; Kingfisher plc; Rite Aid Corporation; The Limited; and Under Armour, Inc.