Madison Logic, a New York City-based provider of an account based marketing platform for B2B marketers, acquired Internal Results, a global provider of B2B lead generation solutions.
The amount of the deal was not disclosed.
The acquisition aims to expand Madison Logic’s international reach.
Located outside of Dublin and led by Chris Whife and Ian Cullen, Internal Results provides a comprehensive set of lead generation services for b2b marketers to improve their long-term & short-term pipeline productivity, from e-marketing and opportunity identification, to appointment setting and inbound lead qualification.
The company will operate as a stand-alone business within Madison Logic.
FinSMEs
18/05/2016