Rover, a San Francisco, CA- and Toronto, Canada-based provider of location-based mobile marketing platform using beacons and other technology, raised $1.1m in seed funding.
Backers included BDC Venture Capital and 500 Startups, as well as angel investors in the marketing tech and SaaS industries.
The company will use the new capital to enhance its location-based marketing platform, strengthen its sales and marketing teams to support growth.
Rover serves as the missing link between beacon hardware and mobile engagement. Customers such as the Pittsburgh Penguins and Proctor & Gamble use its platform to create and deliver location-relevant information to their app users that enhance their on-site experiences and influence their behaviors. Using Rover’s CMS, mobile marketers can build and deploy rich campaigns within minutes with no coding required, and its advanced analytics provide engagement metrics that inform future campaigns. Rover’s SDK is open source and compatible with iOS and Android.
Led by John Coombs, CEO, Rover provides a location-based mobile marketing platform for retailers and brands to deliver location-powered mobile content that creates enriching customer experiences. Leveraging beacon and geofence technologies, it enables companies to reach consumers on their mobile devices with targeted content that’s relevant to their physical location.
The company, which currently serves hundreds of locations in a number of key sectors, such as professional sports, retail, loyalty and tourism, has also created an advisory board, including Ryan Craver, Hansmeet Sethi, Stephen Statler and Stuart Wheldon.