GoDaddy Acquires FreedomVoice For up to $47M

godaddyGoDaddy Inc. (NYSE: GDDY), the technology provider dedicated to small businesses, acquired FreedomVoice, an Encinitas, CA-based provider of cloud-based communications products.

The deal amounted to $42 million in cash plus up to $5 million in potential future milestones payments.

The addition of FreedomVoice’s team and its products aims to further GoDaddy’s commitment to serve small businesses by providing another essential service for SMEs and organizations to create and maintain their digital identity – adding voice services to naming, presence and productivity.

Led by CEO Eric Thomas, FreedomVoice offers a custom cloud number (local, toll-free, vanity) that automatically routes business-related calls to a user’s mobile phone, and a cloud-based phone system that delivers enterprise-quality voice over IP for small offices.

Following the deal, Mr. Thomas will become Telephony Revenue and Integration Officer at GoDaddy, which recently created a new Telephony business unit to oversee the company’s communication products strategy and execution, including products related to FreedomVoice. The business unit will be led by Intuit and small business veteran Barry Saik, who recently joined GoDaddy as General Manager and Senior Vice President, Telephony.

FreedomVoice products will continue to be available online and through partners. GoDaddy and FreedomVoice plan to deliver new cloud-based voice products in the near future.

FreedomVoice will continue to maintain offices in Encinitas, California.



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