Fitness App Keep Raises $32m in Series C Venture Capital Funding

keepKeep, a Beijing, China-based workout app, raised $32m in Series C funding.

The round was led by Morningside Ventures and GGV Capital, with participation from Bertelsmann Asia Investments.

The company intends to use the funds to continue to develop the app and grow its recently launched ecommerce platform.

Keep, which provides a fitness coaching app with approx. 30 million subscribers, recently launched an ecommerce site offering fitness related products.



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