Eversight, a Palo Alto, Calif.-based provider of offer innovation software designed to improve promotion performance for consumer goods companies and retailers, raised $14.5M in funding.
The round was led by Sutter Hill Ventures with participation from previous investor Emergence Capital.
The company intends to use the funds to expand operations.
Founded in 2013 by Jamie Rapperport, CEO, Eversight provides a SaaS-based offer innovation platform that enables brands and the retailers they sell through to digitally test, adapt, target and validate in-store promotions before they’re introduced at retail.
The company partners with consumer goods companies and retailers including Anheuser-Busch InBev, BIC, Coca-Cola, Ferrero and Kimberly-Clark.