Drawbridge, a San Mateo, CA-based anonymized digital identity company, raised $25M in Series C funding.
The round was led by Sequoia, with participation from existing investors Kleiner Perkins Caufield Byers and Northgate Capital.
The company, which has raised $45.5M to date, will use the funds to expand its global graph licensing and platform business.
Led by Kamakshi Sivaramakrishnan, founder and CEO, Drawbridge has built a comprehensive digital identity solution that allows brands to connect with people across multiple touch points, and measure that performance via:
– licensing its connected consumer graph for cross-device data applications;
– managing cross-device ad campaigns in real-time using its cross-device platform; or
– executing cross-device campaigns.
The company currently works with agencies, enterprises, and brands in addition to its portfolio of advertising customers.