Staq, a NYC-based provider of a digital advertising platform that unifies analytics data and automates operations across the ad technology stack for media companies, closed on a $5m round of venture capital funding.
The round was led by Pereg Ventures with participation from Genecast, Core Capital, Kinetic Ventures, and Revel Partners.
The company intends to use the funds to add integrations between technologies in the digital advertising space, increase the scope of advertising analysis and optimization available through the platform and hire additional people
Led by James Curran, CEO, Staq provides a SaaS-based integrations and reporting automation platform for digital advertising technology. The solution integrates the technologies that publishers, brands, and agencies use to to transact and monitor business performance at scale. Staq contains over 350 integrations with ad servers, exchanges, CRM and workflow tools.