CHIC Fresh, a Shanghai, China-based developer of proprietary cold-crafted (otherwise known as HPP: High Pressure Processing) juice technology, received a USD$30m private equity investment.
ClearVue Partners provided the financial resources, which will allow the company to expand operations.
Led by Edward Yan Ming Zhu, CEO and Chairman, CHIC Fresh offers the INVO brand coconut water and coconut water based beverages carried by global retailers, including Wegman’s, BHG, Whole Foods Market and Trader Joe’s.
INVO brand and other juices are cold-crafted (HPP). HPP is a cold pasteurization technique and it produces fresh, nutritious juice without using chemical preservatives.