Bridge2 Solutions, Inc., an Atlanta, GA-based provider of technology solutions for the loyalty and rewards industry, raised $35m in its first equity funding.
Updata Partners made the investment.
The company intends to use the funds to continue to further penetrate its core markets as well as expand into complementary verticals.
Founded in 2006 by Craig McLaughlin, CEO, Bridge2 Solutions provides a software-as-a-service (SaaS) platform that connects loyalty and rewards members directly with retail, merchant, and travel brands for redemption of loyalty currencies.
The company currently offers millions of redemption options for travel, merchandise, gift cards, e-certs, digital products, event tickets and activities — all supported by a search engine.