BeMyEye, a Milan, Italy-based mobile crowdsourcing data insights platform, raised €6.5m in Series B venture capital funding.
Backers included Nauta Capital, Programma 101 (P101) and 360 Capital Partners.
The company intends to use the funds for international growth and product development, doubling the size of its technology development team and boosting its salesforce and marketing teams.
In conjunction with the funding, the company announced the acquisition of one of its major competitors, LocalEyes, to get access to new customers and a total crowd of 250,000.
Founded in 2011 by Gian Luca Petrelli and led by Luca Pagano, CEO, BeMyEye gamifies tasks, enabling people to make money wherever they are using their smartphones. The company is building a large crowd of real world data gatherers (known as “Eyes”) and is connecting them with businesses looking for location-specific information, such as checking in-store promotion and prices, generating sales leads or gathering street level data for mapping enrichment. Individuals use a free mobile app and perform micro-jobs on a voluntary basis, earning cash in return for visiting stores or points of interest in their vicinity.
BeMyEye currently serves companies and brands including Coca Cola, P&G, Nestle, Samsung, Nespresso, Mattel, Heineken, Lavazza and Universal to observe, audit and take control of their physical presence giving them the intelligence to identify new revenue streams, uphold brand integrity and make savings quickly.
The company also has offices in the UK, France, Italy, Germany and Spain.