Placester, a CRM platform featuring integrated digital marketing and sales tools for real estate, acquired RealSatisfied, a Sydney, Australia-based suite of customer satisfaction tools that provides big data insights to brokers, agents and brands.
The amount of the deal was not disclosed.
The combination of the two companies is designed to bring an additional level of business intelligence to Placester’s customers. As RealSatisfied integrates into the Placester platform, real estate professionals will benefit from gaining critical data to understand how clients view their performance throughout the consumer journey.
Founded in 2010 and led by Jeff Turner, President, and Phil Kells, CEO, RealSatisfied will continue to operate as a separate brand operating in Australia, the United States, and Canada serving such customers as Century 21 USA, Better Homes and Gardens Real Estate, and Home Services of America, along with individual agents from brands like RE/MAX, Berkshire Hathaway, Dilbeck Estates and EXIT Realty, totaling over 200,000 agents.
All RealSatisfied employees will be joining the Placester team.
Founded in 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, Placester operates a CRM platform featuring integrated digital marketing and sales tools for the real estate industry. The platform enables real estate professionals to grow their businesses online and via mobile through MLS integration, natural language search and eye-catching visuals. In addition, it offers a wide range of apps and add-ons for email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.
To date, the company has raised $50m in funding, backed by New Enterprise Associates (NEA), Romulus Capital and Techstars.