Loyalme, a New York-based CRM and loyalty agency for companies to increase customer engagement and retention, raised $240k in seed funding.
The round was led by industry executives and alumni of The Insead Business School.
The company intends to use the funds to enhance its technological platform.
Founded in 2010 by Konstantin Rodchenko, CEO, Loyalme is a full service agency that allows businesses to identify, retain and monetize customers by designing and implementing tailored loyalty programs and CRM solutions.
The company serves multiple global brands, including Eli Lilly, Estée Lauder, LVMH, OBI, Unilever, and Teva Pharmaceuticals.