DemoChimp, an American Fork, UT-based provider of intelligent B2B demo automation software which has rebranded as Consensus, completed $4.2m in Series A funding.
The round, which has raised $7m to date, was led by Peak Ventures with participation from CEB and super angel Nobutaka Mutaguchi.
The company intends to use the funds to expand adoption of its buying consensus solution among mid-market and enterprise companies and add product innovation.
Led by CEO and Founder Garin Hess, Consensus provides a suite of web-based software solutions that accelerates B2B sales by driving consensus by personalizing sales and marketing messaging to each stakeholder in the B2B buying group. Consensus’ software, along with its Demolytics™ dashboard, allows customers to discover and engage the entire buying group by gathering analytics and tracking what they watched, what’s matter to them, and who they shared it with.
The company, which currently serves more than 200 B2B customers including HP, Microsoft, AdvancedMD and InContact, was previously backed by Select Venture Partners, Albion Financial and Seed Equity.