Altitude Digital, a Denver, Colorado-based provider of a white-labeled, self-service programmatic video platform, raised an additional $17.5m in funding.
Multiplier Capital and Bridge Bank, a division of Western Alliance Bank, provided the financial resources.
The company intends to use the funds for further expansion of the platform and increase publisher adoption of the technology.
Led by Jeremy Ostermiller, CEO, and Manny Puentes, CTO, Altitude Digital provides a programmatic video technology platform that gives publishers independence and control of their mobile and desktop video business so they can optimize their inventory and increase margins.
The new ARENA® Programmatic Video Platform allows publishers to take control of their own real-time bidding exchange to work directly with DSP partners, package and sell both mobile and desktop video inventory through programmatic direct deals, private marketplaces and open exchanges in a unified auction, protect revenue through natively integrated third party verification vendors and pre-filtering tools, expand video inventory through an outstream player and optimize inventory through real-time analytics.
The company has offices in New York and San Francisco.