Zodiac, a NYC-based predictive analytics solution that accurately forecasts individual customer lifetime value (CLV), raised $3M in seed funding.
The round was led by First Round Capital, with participation from Metamorphic Ventures and others.
The company intends to use the funds funds to expand into other market verticals following its launch focus on retailers.
Founded in 2015 by Dr. Peter Fader, Artem Mariychin, Justin Bleich, and Daniel McCarthy, Zodiac provides a cloud-based platform that tells marketers which customers will purchase again, how much they will spend, and which are going to churn—all based on raw sales data. The solution, which is based on research into customer lifetime value developed and refined by Fader at the Wharton School of the University of Pennsylvania (in collaboration with Bruce Hardie of the London Business School and other colleagues around the world), leverages a probabilistic models to predict customer behavior and deliver instant, individualized CLV forecasts.
Zodiac is currently being used by American Apparel, Charlotte Tilbury, dressbarn, ModCloth, and Wahoo Fitness, among others.