vivereinforma, a Rome, Italy-based personal health & wellness platform, raised a seed funding of undisclosed amount.
The round led by Ascoli Piceno-based venture accelerator Hub21.
The company intends to use the funds to boost web & mobile content and build out the e-health platform.
Led by Manuel Salvadori, vivereinforma is an online destination, with 70.000 monthly visitors on average, which enables people and athletes to set and achieve health and fitness goals by properly managing lifestyles. The platform also aims to bring wellness in the workplace through health promotion activity and organizational policy designed to support healthy behavior among employees.
The company is now developing the e-health platform with individually created fitness prescription and nutritional products and packages.
In conjunction with the funding, vivereinforma has opened an office in Ascoli Piceno.