Pyze, a Redwood City, CA-based business intelligence platform for mobile app publishers, raised $1.7m in seed funding.
Backers included DoubleRock Ventures and angel investors Jim Wilson (Chairman, Corcept), Fred Dotzler (Denovo Ventures), Dr. Narinder Kapany (Inventor of Fiber Optics), Gerry Ohrstrom (Chairman, Vistan Corporation) and Tyson Strauser (Samlyn Capital), among others.
The company will use the funds for product development and commercialization.
Founded in 2013 by Prabhjot Singh, president, Pyze provides a business intelligence platform for mobile app publishers to get access to behavior-based real-time insights to interact with the right users at the right time by automatically identifying under-monetized users, increasing loyalty of active users, re-engaging with attrition-risk users and resurrecting churned users.
App publishers can deploy custom onboarding plans and act upon trends, patterns and anomalies based on the individual behavior across millions of users in real time.
Following a six-month beta phase, Pyze Growth Intelligence is now generally available free of charge. The company also offers an enterprise version of the platform, which provides advanced capabilities such as insight into trends, patterns and usage anomalies, re-engagement of attrition-risk users, monetization optimizations and product improvements.
Pyze has also received close to $0.5m from startup programs by Google Cloud Platform and Microsoft BizSpark Plus.