PowerInbox, a NYC-based dynamic, real-time and personalized in email technology provider, raised $6.5M in Series A funding.
The round was led by Battery Ventures, Genesis Partners and new investor Maverick Ventures, with participation from previous investors. In conjunction with the funding, Libby Novack, from Maverick Ventures, joined PowerInbox’ board.
The company intends to use the funds to increase sales, product development and marketing efforts.
Led by Jeff Kupietzky, CEO, PowerInbox provides marketers, agencies and publishers with dynamic, real-time and personalized email solutions.
The products include:
– RevenueStripe, an email based, personalized content recommendation solution which increases reader engagement while providing incremental revenue for email publishers; and
– DynamicMail, which enables sending real-time, dynamic content optimized on the open including tickers, forms, video, scrolling images, animation and more.
During 2015, the company added over 100 new clients such as Hearst, Edmunds, Sephora, General Motors, MSG, Showtime, HBO, and others to its DynamicMail email marketing solution and CNN, ABC, Wiley, Bonnier, Beyond, New York Magazine, Bauer, Myspace, and others to its RevenueStripe content recommendation solution.