The amount of the deals was not disclosed.
Founded by president Derek Webb, Nashville–based NoiseTrade allows artists, labels and publishers to connect with fans passionate about music, books and culture through the free exchange of content and data, while offering advertisers a platform for reaching an engaged and targeted audience.
Led by CEO Matt Peterson, Austin-based Set.fm is an online platform and application suite that allows users to capture, share and sell high quality audio recordings of live performances in real-time enabling performers to amplify their social reach and activate incremental touring revenue streams. Fans can socially share a portion of the experience and purchase a copy of the full performance before leaving the venue.
NoiseTrade’s capacity to support artists and labels in connecting with fans through the exchange of free music for data and Set.fm’s technology platform that allows musicians to capture and sell live performance recordings will enhance PledgeMusic’s offerings to its international community of more than 3 million active music fans.
Established in 2009 by CEO Benji Rogers, PledgeMusic features its pre-selling, marketing and distribution of recordings, alongside premier exclusives and experiences for fans directly from the artist. Artists using the platform include Rob Zombie, KT Tunstall, BB King, Interpol, Lindsey Stirling, The Libertines, Erasure, Rufus Wainwright, The Flaming Lips, Cheap Trick, 311, Def Leppard, and Gary Numan.
The company, which has offices in New York, London and Boston, is backed by Magna Entertainment, and Sword Rowe & Company.