LifeBEAM, a New York City-based provider of a wearable technology platform, closed a $16m funding round.
The round was led by Squarepeg Capital with participation from Wellborn VC, Cerca Partners, Atomic14 VC, Triventures VC and a number of angel investors.
The company intends to use the funds to expand in the the wearables category with starting its Awareables™.
Led by Omri Yoffe, Co-Founder & CEO, LifeBEAM is advancing Awareable, which integrates accurate biometrics and a personal training agent, giving consumers an intelligent and interactive training experience for fitness and everyday well-being.
The company, which has R&D centers in Israel, Los Angeles and Asia, is to launch Awareable™ this spring on Kickstarter.