Influitive, a Toronto, Canada-based advocate marketing expert, acquired Triggerfox, a mobile relationship management application.
The amount of the deal was not disclosed.
The acquisition, which follows the closed of a Series B round of $38m purchase of Ironark Software (in early March), will enable Influitive to add product management and development expertise in building mobile products that help sales representatives build and manage relationships.
Led by Founder and CEO Frank Falcone, Influitive provides a personal CRM app which focus on relationships, allowing users to get relevant alerts on job changes, birthdays, news mentions, life events, articles being shared, keyword alerts etc., about the people in their network.
Led by Mark Organ, CEO and founder, Influitive provides the AdvocateHub software, which allows marketers to build advocate communities in which members gain recognition and status in exchange for activities that help promote the brand’s interests and reputation.
Customers include Acquia, Atlassian, DocuSign, HireVue, Hootsuite, HP Software, Marketo and Oracle.
FinSMEs
22/03/2016