HG Data, a Santa Barbara, CA-based global leader for competitive intelligence on installed technologies, raised $12m in Series B funding.
The round was led by Updata Partners, which joined early investors Rincon Venture Partners and Epic Ventures.
The company, which has raised $23m in funding, intends to use the funds to to develop products, increase client acquisition, expand its science and engineering expertise.
Founded in 2010 and led by Craig Harris, CEO, HG Data provides competitive intelligence for installed technologies at large technology companies, startups and OEM partners to build market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives.
Every day, the platform indexes billions of unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally.
Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings, and multiple other sources.