eRelevance Corporation, an Austin, Texas-based provider of technology enabled marketing automation service, closed its $4.5M Series A round of funding.
The round was led by Rally Ventures with participation from Chicago Ventures, Miramar Venture Partners and Rothenberg Ventures as well as institutional investors and existing angel investors. In conjunction with the funding, Tom Peterson, venture partner, Rally Ventures, joined eRelevance board of directors.
The company, which has raised $8.6M in total funding to date, intends to use the funds to increase sales and marketing efforts as well as to add resources to support company growth.
Founded in July 2013 by Bob Fabbio, CEO, eRelevance provides small to medium-sized businesses with marketing automation software tools to outsource their internal marketing so that they can focus on their core business.
The company work with users to define goals, create and execute integrated multi-channel campaigns using email, text, web, targeted social, and conversational channels and give them real-time visibility about it.