Blippar, Inc., a global technology company specializing in augmented reality, artificial intelligence and computer vision, closed a $54m in Series D funding.
The round was led by Khazanah Nasional Berhad, the strategic investment fund of the Government of Malaysia, with participation from existing investors.
The company intends to use the funds to accelerate the expansion of its engineering capabilities and presence in San Francisco and invest in its user acquisition.
Led by Ambarish Mitra, Co-Founder and CEO, Blippar provides an augmented reality and visual search app which utilizes proprietary technology to enable users to scan objects and unlock useful and entertaining content.
Launched in the UK in 2011, the company has partnered with media owners and brands including Nestlé, Condé Nast, TIME Inc., Procter & Gamble, Kraft, Heinz, PepsiCo, Coca-Cola, Anheuser Busch, and Jaguar.
Blippar also includes Blippar Lab, an innovation and R&D unit as well as Blippar Education, which focuses on the educational sector.