Black Swan, a London, UK-based technology, prediction and data science analytics company, raised £3m in Series B funding.
The round was led by Mitsui.
The company intends to use the capital to expand into the US and Japan, hire new people, make a few acquisitions and invest in its NEST data unification platform, adding new features and functions.
Launched in 2011 by Steve King, CEO, Black Swan allows brands to interact with data through a variety of applications built on top of the Nest data unification platform. They can visualize and search across all their data sources at once, exploring relationships and hidden patterns within their data.
Applications include marketing and sales analysis, enabling decision making across Media and Campaign Optimization, Pricing & Promotion Optimization, and identification of Key Business Drivers.
Launched in 2011, the company currently employs 200 people worldwide across offices in the UK, Hungary, USA, Canada, Singapore and South Africa.
Clients include Vodafone, Pepsico, Disney, Panasonic, Tesco, and GSK, among others.