Avametric, a San Francisco, CA-based fashion software company, raised $10.5m in Series A funding.
The round was led by Khosla Ventures. In conjunction with the funding, Khosla Ventures Partner Keith Rabois and Google’s VP, Head of Project Aura, Ivy Ross joined Avametric’s Board of Directors.
The company intends to use the funds to develop its proprietary software platform.
Led by Ari Bloom, CEO, David Jackson, CTO, James O’Brien, Chief Science Officer, and Kendra Gratteri, Chief Customer Officer, Avametric provides users with accurate 3D images showing how any item of clothing will fit on their own body. This virtually recreated fitting room enables brands to optimize omnichannel retail experiences by creating a connection between consumers and online merchandise.
The company’s seed round was also lead by Khosla Ventures and included participation from Y-Combinator, among others.