Asana Yoga, a Berlin, Germany-based yoga app, raised a seed funding round of undisclosed amount.
Backers included High-Tech Gründerfonds, Astutia Ventures, Florian Huber, Jeannette Fürstenberg and Sebastian Johnston.
Founded in 2015 by Pascal Klein, CEO, Asana Yoga provides a package including:
– Yoga e-commerce, featuring a product selection of yoga mats, fashion and retrats,
– an online magazine with more than 100,000 monthly readers integrated in a huge community answering questions about the yoga sector and a mobile app (Asana Rebel).
– the Asana Rebel mobile app, which acts as a personal yoga studio bringing to users more than 120 videos in HD quality offering guidance from an experienced yoga teacher – both yoga basics for beginners, as well as new advanced asanas.
All sessions are based on the personal goals of the user: relaxation, health, flexibility, happiness and fitness.
The company participated in the ProSiebenSat1 Accelerator, a three-month startup program of ProSieben and Sat1 in summer 2015.