Understory, a Madison, Wisconsin-based developer of weather sensor hardware and hyper-local data networks, received $7.5m in Series A funding.
The round was led by 4490 Ventures and Monsanto Growth Ventures with participation from existing investors True Ventures, RRE Ventures, and SK Ventures and new investor CSA Partners. In conjunction with the funding, True Ventures’ Puneet Argarwal will join Understory’s Board of Directors along with 4490 Ventures Managing Director Greg Robinson.
Founded in 2012 by CEO Alex Kubicek, Understory is a weather data company that provides dense surface observations generated by proprietary weather stations with no external moving parts. The information collected is analyzed and processed to create real-time datasets, views, and actionable info from historical, current, and forecasted weather events to provide deep insight and early detection of risks. The data has applications across a variety of markets, including broadcasting, insurance, agriculture, forecasting, and risk mitigation.
The weather-sensing networks are currently deployed in Kansas City, Boston, and Dallas with Aadditional cities to be announced in the near future.
The company is now relocating its headquarters to Madison, Wisconsin, while maintaining a significant presence in Boston.