SOCi, Inc., a San Diego, CA-based social media content discovery and marketing company, raised $2.25m in funding.
Backers included new investors Taner Halicioglu, Doug Hecht, venture capital fund GrowthX and existing investors Trevor and David Klein, and Asaf Benhaim.
The company intends to use the funds to expand into new sales verticals and continue innovating its platform.
Founded in 2012 by Afif Khoury, CEO, SOCi develops a platform for enterprise social marketing on Facebook, Twitter, LinkedIn and Google+. The solution features scheduling, design, lead generation tools, analytics, and reporting tools and leverages a proprietary algorithm that ranks social content on a zero through ten scale by analyzing more than 84 attributes allowing users to search and post proven content on any subject matter, regardless of their familiarity with the industry.
Launched in early 2015, SOCi today serves nearly 100 partners, representing more than 3,000 businesses. They include brands and enterprises such as Aflac, Rhino Linings, VCA Animal Hospitals and Sit n’ Sleep.