3TS Capital Partners made the investment.
The company intends to use the funds to continue to build out its technology platform and accelerate expansion in Europe.
Founded in 2011 by Polish entrepreneurs Greg Blazewicz, CEO, and Konrad Pawlus, SALESmanago provides a cloud based online marketing automation platform that enables eCommerce and B2C clients to increase customer engagement. Leveraging real-time website and mobile application behavior analysis, SALESmanago enables clients to personalize e-mail marketing, dynamic website content, social media (via Facebook Custom Audiences) and mobile marketing (push and in-app messages).
The company, which currently has 130 employees globally, serves more than 5,000 clients with 400 partners in 40 countries.
It has offices and subsidiaries in New York, London and Bangalore.