IfOnly, a San Francisco, CA-based marketplace for experiences, raised $10.25m in Series B funding.
Backers included Advance Newhouse, Digital Garage, XB Ventures, Dropbox founder and CEO Drew Houston, and Yucaipa Capital’s Ron Burkle.
The company, which has now raised over $25m in total, intends to use the funds to accelerate expansion of its marketplace model into local markets as well as internationally.
Founded in 2012 by CEO Trevor Traina, IfOnly is a marketplace providing access to a curated selection of experiences that benefit worthy causes around the world.
The company is now involved in improving the technology to better enable individuals and venues to sell any type of experience in a number of different ways: from the traditional buy-it-now model to auctions to sweepstakes for very rare experiences. The platform allows anyone to build a profile, post their experiences for sale, and start selling, once accepted.
Among other growth initiatives, through a joint venture with XB Ventures in Mexico City, the company launched in Latin America last month with IfOnly.mx. and formed a specific division, “IfOnly for Business”, to pursue the corporate meetings and incentives business.
IfOnly is also backed by American Express Ventures, Khosla Ventures, Founders Fund, Nirav Tolia Marc Benioff, Yuri Milner, Marissa Mayer and Jeremy Stoppelman.