HorseCom, a Paris, France-based company that designs and develops Bluetooth technologies to enhance the abilities, well-being and performance of horses, completed an initial €1m funding round.
Backers included Quadrivium 1, a seed fund managed by Seventure Partners.
The company intends to use the funds to start marketing its first connected audio kit for horses and riders.
Led by Hugo Kajdas, chairman and founder, HorseCom is advancing an audio kit that consists of a Bluetooth earpiece for the rider, a cap equipped with a Bluetooth receiver, a pair of earphones for the horse and a mobile application. The kit, which has been tested by instructors and competition riders, plays music, tailored to the horse sensibilities, to various exercises and contexts, and allows the rider to communicate with the horse within a specific sound environment.
The system uses a patented technology developed with ethologists from the University of Caen’s Memory and Behavioural Plasticity Group (GMPC), the Pluridisciplinary Institute Hubert Curien (IPHC), French National Research Institute CNRS and the University of Strasbourg.