Grana, a Hong Kong-based online clothing retailer, secured an additional $3.5m in seed funding.
The round was led by Golden Gate Ventures, with participation from MindWorks Ventures and Bluebell Group.
The company, which has raised $6m to date, will use the funds to build out its global team, continue to grow abroad following the recent launch in the U.S. (and China) markets, opening additional locations in the U.S., as well as to launch new product categories such as leather goods, undergarments and activewear.
Led by Luke Grana, CEO and co-founder, Grana offers wardrobe essentials created from fabrics found around the world, including Chinese Silk, Mongolian Cashmere, Irish Linen, Japanese Denim, Peruvian Pima Cotton, French Poplin, Chinese Cotton Twill, Italian Merino Wool and Japanese Chambray.
The company designs its merchandise in-house working directly with fabric mills to bring clothing to customers at lower prices.
Grana currently operates a number of fitting rooms to consumers across Sydney, Singapore, and Hong Kong, and opened a U.S. location in San Francisco in December 2015. Designed as a showroom (instead of a retail shop), any space allows customers to experience the brand personality, interact with customer service representatives, and discover the website.
Currently, Grana has more than 40 employees in Hong Kong with additional team members in San Francisco.