Four51, a Minneapolis, Minnesota-based B2B eCommerce platform, closed a $5m funding round.
Backers included Roxanne Googin of the High Tech Observer, a subscription data and analysis service for portfolio managers focusing on the technology sector, and other two unnamed private technology investors.
The company intends to use the funds to build out sales and marketing, as well as channel exposure and product development.
Led by CEO Mark Johnson, Four51 operates a cloud-based B2B eCommerce platform for over 10,000 businesses worldwide such as Bachman’s, Taylor Corporation, Papa John’s and Turtle Wax. Its OrderCloud provides business and technical users with tools to create custom eCommerce solutions, while delivering an online and mobile buying experiences for their customers.
The company, which currently employs 60 people, aims to reach a headcount of 225 within three years, with much of that growth coming in 2016 and 2017.