The amount of the deal was not disclosed. Bookend Capital, whose investment represents Centric Digital’s first institutional funding, will take a minority equity position in the company. In conjunction with the investment, Alexander S. Panos, Founder of Bookend Capital, will join Centric Digital’s board of directors.
The company intends to use the proceeds to further accelerate the expansion of its capabilities and its global presence in consumer products, fashion, beauty and retail.
Founded in 2009 and led by Jason Albanese, Chief Executive Officer, and Brian Manning, President & Chief Digital Officer, Centric Digital providing traditional businesses with digital solutions to modify their business models, improve their customer experience, and automate their business operations.
The company’s solutions are used by global enterprises across health, finance, retail, industrials and government to interpret digital trends, benchmark their digital capabilities, create digital business strategies, and deliver digital and mobile experiences.
The company also has offices in San Fracisco, Belmont, Australia, and Mendoza, Argentina.