Baby2Body, a London, UK-based startup that aims to improve maternal wellbeing, raised $850k in seed funding.
The round was led by Firestartr, with participation from Downing Ventures, the London Co-Investment Fund, and some angels.
The company intends to use the funds to further invest in its digital community with the launch of a new app and a premium content experience that is more interactive and personalized to each user.
Launched in early 2015 by Sport Psychologist, fitness expert and mother of two, Melinda Nicci, Baby2Body operates a digital resource for women throughout their motherhood journey with a digital community of 120,000+ users. The site provides content to guide and inspire new and nearly mums to make healthier lifestyle choices.
In February 2016, Baby2Body joined Velocity Health, a preventative healthcare accelerator program launched by Wayra UK (part of Telefónica Open Future) and global health company MSD.