AB Tasty, a Paris, France-based provider of A/B-testing and personalization user experience solutions, raised €5m in Series A venture capital funding.
The round was led by Omnes Capital, with participation from existing investors Xange Private Equity and Kima Ventures as well as Bpifrance via its innovation program.
The company intends to use the funds to invest in R&D whilst consolidating its international presence and expertise in mobile.
Founded in 2011 by Alix de Sagazan and Rémi Aubert, AB Tasty provides a SaaS solution for data-driven marketers to manage the process of A/B testing, personalization and re-engagement. The solution offers a full range of features to boost conversion rates by facilitating data-driven decision-making through A/B and multivariate testing, engaging users with on-site remarketing, predictive marketing tools, and personalizing web content and user-experience.
The company’s tools, designed to handle cross-device tests (available on websites, mobiles and applications), are currently in use at more than 350 enterprise clients (including Cdiscount, Showroomprivé, Carrefour, Zoopla, AXA, iTV and Tchibo) and to 3 billion visitors worldwide.
AB Tasty has 65 employees across offices in Paris, London, Cologne, Madrid and Sydney.