55Haitao.com, a Pasadena, California-based forum and shopping guide for Chinese cross-border shoppers, raised $15m in Series A financing.
The round was led by Beijing-based venture capital JJ Capital.
The company intends to use the funds to continue to grow editorial content initiatives and expand operations in their sub-affiliate business, Linkhaitao.com.
Launched in 2011 and led by CEO Alan Gu and Rick Parada, managing director, 55haitao is a forum and shopping guide for Chinese cross-border shoppers. It creates and publishes Chinese deal content on their blog feed and in their forum where more than 20,000 user-generated posts are created daily.
The company recently introduced Linkhaitao.com, a sub-affiliate network that allows US companies to incentivize over 3,000 Chinese bloggers and key opinion leaders to create localized content, expanding these companies’ reach into China.
Over 3,500 global e-retailers, including Amazon.com, Drugstore.com, GNC.com and Ashford.com work with 55Haitao to provide content tailored to Chinese consumers.
The company also has offices in Shanghai and Chongqing China.