VizSense, a Dallas, Texas-based provider of a platform to track content and measure its social movement, giving interactive visuals to identify and engage influencers, raised a funding round of undisclosed amount.
Perot Jain, LP, founded by Ross Perot Jr. and business partner Anurag Jain, made the investment.
The company intends to use the funds to continue to create new tools and functions.
Led by Founder and CEO Jon Iadonisi, VizSense provides a URL tracking that allows companies to track the spread of content with any unique URL. As a result, brand managers, content publishers and marketers can use the patented SaaS-based platform to identify brand advocates, fans, and credible voices in online content for future engagement.