Vidyard, a Kitchener, Ontario, Canada-based video platform for businesses to turn viewers into customers, closed a $35m Series C financing.
The round was led by Battery Ventures with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech VC. In conjunction with the funding, Michael Brown, general partner at Battery Ventures, will join Vidyard’s board of directors.
The company, which has raised more than $60 million to date, will use the funds to develop new products to allow businesses to expand their use of video for customer engagement and tap into the digital body language of online audiences.
Led by Michael Litt, CEO and co-founder, Vidyard provides a platform which allows marketing and sales teams to leverage video as an integrated part of marketing and sales programs, boost engagement in their video content, track individual viewing activities, and report on video ROI.
Backers included Honeywell, Lenovo, LinkedIn, Cision, TD Ameritrade, BMC Software, Citibank and MongoDB.