Tapdaq, a London, UK-based provider of an in-app advertising platform for mobile developers, raised $6.5m in Series A venture capital funding.
Backers included BGF Ventures, Balderton Capital, Spring Partners and Open Ocean Capital. In conjunction with the funding, BGF Ventures’ Partner Harry Briggs joined Tapdaq’s board.
The company intends to use the funds to expand operations across the globe.
Co-founded in late 2012 by CEO Ted Nash, CMO Dom Bracher and CTO Nick Reffitt, Tapdaq enables mobile developers to grow and retain users through cross-promotion and a transparent install exchange between other developers.
Tapdaq features a cross promotion platform for mobile applications, advertising customization tools, audience balancing technology, attribution tools to track campaign performance and the installs received from Tapdaq.
In September 2014, the company closed its seed funding round which was led by Balderton Capital and Open Ocean Capital for $1.4m.