Rentrak (NASDAQ: RENT), a provider of solutions for precisely measuring movies and TV everywhere, acquired Hollywood Software, Inc. (HSI), a Los Angeles-based company that develops enterprise software for managing key elements of the digital movie distribution and exhibition industries.
The amount of the deal was not disclosed.
The acquisition of HSI aims to advance Rentrak’s mission to provide analytic tools to the motion picture industry by combining movie and television intelligence—including Video on Demand viewing information—with Hollywood Software’s studio and theater planning systems.
Led by David Gajda. Hollywood Software provides a Theatrical Distribution System (TDS) which is installed in more than 30 studios in the US and Canada including 20th Century Fox, Universal Pictures and Lionsgate. Its Digital Cinema Theatre Management System (TCC) product is currently used to manage more than 15,000 screens worldwide.
Rentrak (NASDAQ: RENT) provides proprietary intelligence and technology, combined with Advanced Demographics, for the entertainment and marketing industries to precisely measure worldwide consumer viewership information, actual viewing behavior of movies and TV everywhere.