POSpulse, a Berlin, Germany-based provider of a point of sale analytics platform, raised a seven-digit Series A financing round.
Backers included Medien Union GmbH (investing through its subsidiary Intermedia GmbH), cellular provider Drillisch AG (Mobile Ventures GmbH) and new business angels, which joined early-stage investor High-Tech-Gründerfonds.
The company intends to use the funds to launch its product internationally in 2016 and further develop its market research and analytics tool.
Germany, Austria and Switzerland, the financing will enable
Led by Dominic Blank, Founder and CEO, POSpulse provides crowd-based data collection and analysis of point of sale activities of retailers and consumer goods manufacturers in Europe. More than 10.000 scouts generate data from the point of sale on behalf of POSpulse. The data collection about real consumers provide retailers and producers of Fast-moving consumer goods (FMCGs) with real time feedback about the shopping experience on location, e.g. the product placement, secondary placements or competitive insights.
Clients include Procter & Gamble, Beiersdorf, Osram, SAB Miller and tegut.