NOMi Corporation, a Norcross GA-based in-store retail analytics solution platform provider, received a $15 million venture loan.
Horizon Technology Finance Corporation (NASDAQ:HRZN) led the debt financing.
The company intends to use the proceeds for working capital purposes.
Led by Steve Jeffery, President and CEO, NOMi provides a retail store analytics platform that combines Brickstream hardware with a software suite to allow retailers around the world to optimize the customer experience by maximizing efficiency across operations, customer service and marketing.
The company, which has more than 175,000 Brickstream sensors in use in more than 65 countries, is is the result of a 2014 merger of Atlanta-based Brickstream® Corporation and New York-based NOMi® Technologies.
It is backed by venture capital firms Columbia Capital, Mohr Davidow Ventures, and Information Venture Partners.